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Scenario 2: Our office has created and packaged material from our program. How do we begin selling it or distributing it?
Straight Talk:
Complicated can mean many things, depending on the project. Often it means the project involves working closely with you to shape a book or kit on which you can agree to put your name. Sometimes complicated means coordinating the work of multiple authors, researchers, and experts, or supervising the creation of original art or photography. Sometimes it means executing a highly elaborate design, or even incorporating non-print materials, such as CDs, LEGO's, electronics or other merchandise. Almost always, however, complicated means that the project calls for concentrated, labor-intensive activity. And this makes most kits the kinds of projects that most programs cannot execute in-house. And yet, without such kits and products, the educational system would be missing many remarkable experiences. |
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