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Celeste Baine's thoughts, perceptions and ideas about marketing engineering education.

Celeste's Top 10 List of K-12 Engineering Education Programs | Main | The Engineers Week Advantage
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Books by Celeste Baine

Engineers Make a Difference: Motivating Students to Pursue an Engineering Education

Sustainable Energy Engineering Teacher's Guide

Aerospace Engineering Teacher's Guide

Mechanical Engineering Teacher's Guide

Engineering Principles Teacher's Guide

Engineering Graphics Teacher's Guide

Aeronautical Engineering Teacher's Guide

Civil Engineering Teacher's Guide

Teaching Engineering Made Easy: A Friendly Introduction to Engineering Activities for Middle School Teachers

The Musical Engineer: A Music Enthusiast's Guide to Engineering and Technology Careers
The Fantastical Engineer

The Fantastical Engineer: A Thrillseeker's Guide to Careers in Theme Park Engineering - Second Edition

High Tech Hot Shots: Careers in Sports Engineering

Is There an Engineer Inside You?: A Comprehensive Guide to Career Decisions in Engineering

Be the Change

Ghandi's famous quote, "Be the change that you want to see in the world" is easily applicable to engineering because engineers change the world everyday. Abraham Lincoln said that if you can imagine it, you are already half-way to making it a reality.

To promote engineering to a younger community, you have to first find out what they want and what is interesting to them. Once you figure that out, you can find ways to grab their interests with engineering.

I ran across the video below at Hydro, an aluminum and energy company, and couldn't have said it better. Not only is this great marketing for Hydro, it's a great example of the creative thinking we need to reach a new generation.

Note: This video has subtitles and one word may be offensive to some.

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Posted by Celeste Baine on January 7, 2009

Talkback

From J Lee Varvaro - I once again have the opportunity to Chair this year's e-week programme. Our local group is the Powder Basin Chapter of the Wyoming Society of Professional Engineers. Your quote and video is perfect for what we hope to accomplish. A portion of our committee is made up of administration and teachers of the local school district and our college. As I work for the City of Gillette I have been the liaison w/ administration for the proclamation and as the old one is sort of worn thin Iâ d like to revise it and utilize portions of your comments if that would be acceptable to you. I believe they exemplify the ideals we're trying to promote in our local community. I would also like to utilize your phrase "Be the Change" as our committee's theme for this year.

I've seen the video before but passed it on to City staff as it shows possibilities. Thank you for your time.
Lee

Posted on January 8, 2009 at 9:16 am PST

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From Richard Williams - Present simple engineering concepts to the youngest students in the earliest grade levels and watch them use that principle to build upon. This is my motto and focus in bringing the engineering seed to the young children. I call it planting the engineering seeds and concepts. Many will not accept it but then not everyone will be a doctor or a lawyer or a construction worker either. It doesn't mean that we should give up. I'm retired and work as a volunteer in our schools in support of teachers, schools and students.

Posted on March 25, 2009 at 6:51 pm PST

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