Celeste Baine's thoughts, perceptions and ideas about marketing engineering education.


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Books by Celeste Baine

Engineering Principles Teacher's Guide

Engineering Graphics Teacher's Guide

Aeronautical Engineering Teacher's Guide

Civil Engineering Teacher's Guide

Teaching Engineering Made Easy: A Friendly Introduction to Engineering Activities for Middle School Teachers

The Musical Engineer: A Music Enthusiast's Guide to Engineering and Technology Careers

The Fantastical Engineer

The Fantastical Engineer: A Thrillseeker's Guide to Careers in Theme Park Engineering - Second Edition

High Tech Hot Shots: Careers in Sports Engineering

Is There an Engineer Inside You?: A Comprehensive Guide to Career Decisions in Engineering

A Different Approach to Recruiting

Purdue University is running a “Cheering in the Classroom” summer camp. They are using it get more girls interested in engineering and technology. There’s a great video about it on the link below but basically, campers spend the week learning about different careers by creating virtual cheerleaders, mixing their own music and programming team pyramids. They work with Purdue Cheerleaders and use a cheerleading/dance platform to learn about each major.

This is definitely a new approach to learning and recruiting. Can your program do something similar? Can you have students make rap songs about engineering? What about creating their own engineering commercials or YouTube videos? What would it take to use football, volleyball or track as a platform to learn about technology?

The real beauty of Purdue’s program is the technology department’s ability to work with other departments in the University. Unfortunately, this is a rare occurrence.

http://www.tech.purdue.edu/Student_Life/diversity/cheering_in_the_classroom.cfm

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Posted by Celeste Baine on June 17, 2008

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